“Understanding Consumer Behavior: A Critical Analysis of Characteristics, Needs, and Expectations of Luxury Consumers and Interdisciplinary Approaches to Consumerism”

1. Critically analyse the nature, characteristics, needs and expectations of different consumers. 
2. Synthesise interdisciplinary approaches to issues of consumption and consumerism
.
3. Evaluate the application of theories and 
concepts of consumer behaviour within their sector.
The structure: Title
▪ Abstract
▪ Introduction
▪ Main body incorporating a literature review on the chosen topical area. ▪ Conclusion
READ THE MARKING RUBIC make sure you aim for 80% this is my 4th year
CHOOSE A TYPE CONSUMER AND analyze their characteristics,nature, needs.
READ THE ASSIGNMENT BREIF AND HAND BOOK CAREFULLY PLEASE