Title: Three Essential Processes for Successful Social Marketing Introduction: Social marketing is a powerful tool for promoting social change and influencing behavior. In Chapter 9, three processes essential to successful social marketing are discussed: segmentation, targeting, and positioning. These

Select three processes essential to successful social marketing that are identified in Chapter 9.  Define them, and if you can, note a social marketing success campaign that you’ve noticed on the subway or on a media platform that reflects that step. What examples from the Sugar Pack article by Barragan and collegues reflect each of the steps you identify?