Title: Exploring the Components of the Marketing Mix: A Real-World Perspective 1. The Marketing Mix, also known as the 4 Ps, is a fundamental concept in marketing that outlines the four key elements of a marketing strategy:

Single space the document and use Times New Roman Font size 12.
You might need to look back to chapter 11 if you get stuck.
1. Describe, in detail each component of the Marketing Mix.
2. Provide a real world example of how each component of the Marketing Mix is used in real life.