“Burger King’s Archetype: A Strategic and Creative Approach to Utilizing Paid, Owned, and Earned Media” Burger King’s Archetype: A Strategic and Creative Approach to Utilizing Paid, Owned, and Earned Media B

What do you think Burger King’s archetype is and why?
Based on what you’ve learned this semester, how are these campaigns both strategic and creative?
How do you think they take advantage of paid, owned and/or earned media?