Building Trust and Loyalty in Brand Communities: The Role of Marketing and Psychology I am not particularly loyal to any one brand, as I believe in exploring different options and choosing what works best for me. However, there is one brand that has

Are you especially loyal to any one brand? If so, what is it and why are you so loyal? When successfully building loyalty and community, trust seems to be the biggest factor. How can a company build trust and what is the best approach to do so (incorporating concepts from both the field of marketing and psychology)? What are the ethical issues and obligations that come with trust once it is built? Should consumers trust companies? Why or why not? Do you think some consumers are just more prone to be loyal to companies and other consumers are not? Why or why not?
Note: Please review my expectations for the assignment. I expect your response to include 2 or more references from the APUS (American Public University Library) system (failure to include such references will detract from your grade on the assignment), and be presented in APA Format. Deliverable length is a minimum of 2 body pages.