“Marketing Challenges for Coca-Cola: An Analysis Using New Product Development and Consumer Behavior Theories”

From the news or press annoucment made withhin the last sixty days, you will select a single article that discusses a company and its marketing issues. You are required to describe, analyze and comment on the marketing issue with specific reference to two theories/concept discussed in this course, For example new product development/ innovation, pricing strategy, place distrubution/ supply chain issues, consumer behavior, segmentation analysis, international marketing and so on…
Suggested sources: Boston Globe, Wall street journal, new york times, business weeek, the economist.